About EmotiCare

Guiding Today’s Youth To a Better Tomorrow

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How We Do It

We treat you like our own because you are.

We believe mental health isn’t just about overcoming challenges; it’s about empowering every member, building connections, and helping them thrive. With our dedicated team, we deliver new ways for mental health care, innovative programs and personalized care, turning mental health care into a lifestyle—dynamic, brain-enhancing, and deeply rooted in resilience and growth.

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How We Started

The EmotiCare Story

“At EmotiCare, our name says it all. ‘Emoti’ comes from ‘emotion,’ the core of who we are, and ‘Care’ is what we offer to help heal and grow. We believe in addressing mental health from the ground up—by embracing emotions, accepting how we feel, and finding real ways to manage those feelings. It’s about being in touch with your emotions and your mental health every step of the way.”

Moshe Lobl

Founder

Why Us

A Mental Health Experience

Designed With You In Mind

At EmotiCare, we don’t just offer services; we lead a revolution. From day one, we set out to challenge outdated systems and reimagine mental health treatment for teens in Arizona as proactive, holistic, and empowering.

Beyond Treatment

Mental health isn’t just about managing symptoms—it’s about creating a vibrant, fulfilling lifestyle. Our programs integrate care into every part of life: at home, at school, and in the community.

Personalized & Holistic

We meet each member where they are, offering tailored care that feels natural and supportive. With innovative eye-to-eye experiences, we transform mental health into something people look forward to.

Breaking Barriers

Cost, stigma, and accessibility are challenges we confront head-on. By offering innovative services like school-based care and financial accessibility programs, we ensure no one is left behind.

The EmotiLife Approach

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Motivational Interviewing

We highlight your child’s strengths, focusing on what they’re good at to motivate them, build confidence, and help them reach their full potential.

Positive Psychology

We focus on what makes your child feel good and proud, helping them find happiness and strength through their own abilities—not just fixing problems.

Life Span Development

We meet your child exactly where they are in their life, giving them care that’s right for their age and development, so they get the best support at every stage.

Salutogenics In Treatment

We help your child feel better by building on what makes them strong, teaching them habits and skills to support their health and happiness every day.

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What We Treat

Transforming Struggles into Strengths

Leadership

The Faces Behind The Care

Moshe Lobl
CEO
Deborah Woodard
Chief of Strategy and Innovation
Mike Gurr
CCO
Paul Valbeuna
Chief Medical Director
Wendy Lugo-Hanson
MS, LAC, BHP Regional Executive Director

About EmotiCare

Start Your Journey